🧑⚕️ Brand Background
- Industry: Skincare & wellness clinic in Dubai
- Services: Facials, IV therapy, and clean beauty product line
- Challenge:
- Strong local presence but decline in organic traffic (blogs no longer driving leads).
- Competitors appearing in Google AI Overviews & Perplexity answers, stealing visibility.
- Paid ads working but CAC (cost of acquisition) rising.
- Strong local presence but decline in organic traffic (blogs no longer driving leads).
🚨 Problem Statemen
- Traditional SEO plateaued: Ranking well for keywords like “Dubai facial clinic”, but click-through rate dropping.
- Informational blogs losing traffic: AI Overviews and Perplexity answering questions directly.
- Brand not cited in AI-generated results (Gemini, ChatGPT, Bing Copilot).
- Organic sessions YoY: –28%
- Blog CTR: 2.5% → 1.1%
- Leads from organic blog traffic: –35%
🎯 Strategy: GEO + AEO Optimization
Our goal: Appear inside AI answers, not just rank on Google.
Step 1. Entity Building
- Positioned brand as “Dubai clean beauty clinic” in Knowledge Graph.
- Consistent brand messaging across site, GBP, and local directories.
Step 2. AI-Ready Content
- Reformatted blogs into Q&A style with answer-first paragraphs.
- Added FAQ schema + MedicalWebPage schema.
- Created content hubs:
- Skin Barrier Hub
- Bakuchiol vs Retinol Hub
- IV Therapy Hub
- Skin Barrier Hub
Step 3. External Mentions
- Published guest posts on Well+Good & Khaleej Times wellness section.
- Encouraged reviews on Dubai forums & Reddit skincare threads.
Step 4. Local SEO + GEO Integration
- Optimized Google Business Profile with FAQs and Q&A section.
- Location-based content (“Best facials in Dubai Marina”).
- Added AI-friendly comparison tables (“Bakuchiol vs Retinol for sensitive skin”).
📈 Results (6-Month Impact)
Visibility Metrics
- Google AI Overviews citations: from 0 → 47 queries
- Perplexity citations: appeared in 30+ beauty-related Qs
- Bing Copilot mentions: 22 branded inclusions
Traffic Impact
- Blog CTR increased: 1.1% → 3.8%
- Organic sessions: +42% (25,000 → 35,500 in 6 months)
- Non-branded keywords clicks: +55%
Business Impact
- Leads from AI + organic: +68%
- CAC reduced: $85 → $57
- Local walk-ins (from “near me” searches): +33%
🖼️ Visual Slides for Your Presentation
- Title Slide: GEO + AEO Case Study – Health & Beauty Dubai
- Brand Background: Clinic overview + challenges
- Problem Statement: Declining traffic (charts)
- GEO + AEO Framework: Entity → Content → Mentions → Local
- Before & After Example: Blog (long article vs Q&A snippet)
- AI Visibility Growth: Gemini/Perplexity mentions graph
- Traffic & Lead Growth: CTR, sessions, CAC improvements
- Key Lessons Learned: Short bullets (see below)
- The MaxSell Advantage: How you implement GEO + AEO
- Discussion Slide: “Where do you see AI search affecting your business?”
💡 Key Lessons Learned
- SEO is no longer about ranking — it’s about being cited in AI answers.
- Schema + Q&A formatting make content AI-friendly.
- Entity building + brand mentions fuel AI visibility.
- GEO + Local SEO together = growth engine for Dubai businesses.
🎯 Call-to-Action (Final Slide)
“At MaxSell, we help health & beauty brands in Dubai appear where customers search today — not just Google, but Gemini, Perplexity, and ChatGPT. Let’s make your brand the trusted answer.”
